Social Media Crisis: How to Manage, Ways to Avoid

What are the details of the event?

What: Social Media Crisis: How to Manage, Ways to Avoid

When: October 15, 2016 (Saturday), 1PM to 6PM 

Where: U-View (basement), Fully Booked, Bonifacio Global City, Taguig 

What is the seminar about?

 Every brand wants to go viral -- except if it is for the wrong reasons. In today’s current business environment where social media is the first line of interaction with customers, effective social media engagement now requires knowing how to manage and prevent social media crisis.

In this half-day seminar, social media experts will share best practices and key insights on social media crisis management and prevention. 

Who can attend the event?    

 If you manage a social media account for a company or organization, if you are a digital marketing strategist, or own a small business and use social media to promote your brand, Social Media Crisis: How to Manage, Ways to Avoid is for you.

Others who might benefit from this seminar -- 

• Those working in the field of communications and other related fields
• Anyone whose job relies heavily social media promotions and marketing
• Social media strategists
• Entrepreneurs who act as a “one-person show” managing their small business
• Freelance writers, creative entrepreneurs and other business owners who use communication to build their brand and promote their company.

*NOTE: This workshop is open to participants who are 18 years old and above.

What is the course outline?

 The workshop will discuss the following topics:  

1.) Setting up a social media crisis management framework

2.) Social media crisis management best practices

3.) Q&A portion with the speakers 

How much is the registration fee?

 There is a P2,000 fee per person, which simply covers the course fee. We’ll take care of the substance, but you take care of your sustenance, that okay?

How can I reserve a seat?

 Simply sign up through our online registration form:

 https://docs.google.com/forms/d/e/1FAIpQLSeO6GjXQP4UWrUKJ15-T5PPVxbwGm3rV1Pi-Zol5ZTNmCmP0g/viewform?c=0&w=1

to signify your interest and we’ll email you the details on how to confirm a slot.   

How can I pay for the workshop?  

You may settle the workshop fee by making a deposit to our bank account. Details as follows:  

Bank: BPI

Account name: Writer’s Block Creative Enterprises Co.

Account number: Current account 1751-0828-82

If you have the BPI app on your phone, you can also pay via bank transfer without having to enroll our account in your Bills Payment Roster. Simply click on the option, “Transfer to Anyone”.  

For check payments, please make sure to deposit the check at least three banking days before the event.

Once you’ve made the deposit/funds transfer, please email us a copy of the deposit slip/screen cap so we can confirm your slot.   You may also pay via Paypal, which has a payment feature in our website.  

Is there a deadline for signing up?

 There is no deadline but please note that we will close the registration once all the slots have been filled up. Walk-in participants will only be accommodated if there are still available slots.  

It will be conducted by Writer’s Block Philippines, a duo of editors and communicators who have collectively had more than 20 years of experience in freelance lifestyle and corporate writing.    

Ana P. Santos: reproductive health rights and women’s issues

Ana has had over 12 years experience in advertising and marketing communications. She left her post as Assistant Vice President of a financial institution to pursue a career as a freelance writer.   As an independent journalist and foreign correspondent covering sexual health rights and women’s issues, Ana has received media grants from Newsbreak, Probe Media Foundation and the Philippine Press Institute to cover population and development issues.   

In 2014, she was awarded the Persephone Miel Fellowship by Pulitzer Center on Crisis Reporting and produced a series of stories about migrant mothers in Paris and Dubai. Her other Pulitzer Center grants include “HIV in the Philippines: State of Emergency” and “Au Pairs: The Dirty Work of Cultural Exchange”.   Ana has regular columns in Rappler while some of her full-length features have been published in the Guardian, The Atlantic and Foreign Policy.  

Nikka Sarthou-Lainez: lifestyle / travel  

Nikka has over 10 years of experience in writing for various online and print publications, as well as developing content for corporate clients. She is currently a full-time freelance editor/writer handling independent projects and corporate accounts.   

In 2012, she was chosen as one of the five Asian representatives for Moleskine’s Modern Nomads and was included in its exhibition of travel writers’ kits where some of her travel paraphernalia were shown on display. She was the only featured travel writer from the Philippines, the others were from Hong Kong, Taiwan, Singapore, and Malaysia.  

Her feature pieces have appeared in local publications like asianTraveler, Travelife, Spark, Celebrity Mom, Business World, Highlife, Metro, Metro Society, Philippine Tatler, ClicktheCity.com, Spot.ph, Herword.com, Homegrown.ph, GMA News Online, Rappler, and WayToGo powered by Smile magazine. She has also been published in Filipino publications abroad such as Filipino Star News in Michigan, Hawaii Filipino Chronicle, and Dubai-based magazine Illustrado.  

Guest speaker: Jason Cruz

Jason Cruz is the Business Lead Director for Social Products, New Business, and Strategy for MRM//McCann Manila, the four-peat Campaign Asia Digital Agency of the Year, and digital arm of McCann Worldgroup Philippines. He is also a lecturer at the IIDM Certified Digital Marketer program. His social media marketing website is listed by Social Media Examiner in the Top 24 Social Media Blogs of 2013, and he has professional publications on the Philippine Daily Inquirer, Medium, and LinkedIn. He currently has over a hundred brand involvements in four years with McCann Worldgroup Philippines.

He is the first MRM//McCann employee from the Asia-Pacific region to be featured on the Employee Spotlight, found on the company’s global website.

His social marketing strategies are experienced in the industry through some of the country’s biggest brands and businesses, and he is a frequent face at industry events as a speaker and thought-leader. Outside of social- and digital marketing, Jason holds a Kettlebell Fitness Trainer – Level 1 (KFT-1) certification, is a trained Emergency Medical Responder, and an adventure hiker.

Guest speaker: Dante Gagelonia 

Dante Gagelonia is a communications consultant and project manager with Puzzled Owl, a partnership of like-minded writers and editors. He has worked in the academe, most notably as an English instructor at the University of the Philippines Diliman and as the publications coordinator of De La Salle-College of Saint Benilde. He has also worked with the Probe Media Foundation as one of the proponents of the Mulat Pinoy-Kabataan News Network social media initiative, and has pursued advocacy work related to population and development. 

Dante has also been published in Entrepreneur Magazine, GMA News Online, K-Zone, and the Fully Booked Zine. Outside of work, Dante co-produces two of Metro Manila's regular after-hours events: the pop-culture quiz GeekFight Trivia Night, and the comedic erotica performance Deus Sex Machina.