Strategic Marketing: Comprehensive, Real-World Approaches
Details
More competitors offering similar products and services. Bigger operational expenses and smaller margins. The demand to meet and exceed sales targets this 2016. Are your products, services, and people ready to conquer the tough industry landscape?
Having a good salesforce is a good start. But first and foremost, your organization and its people must be properly guided with a strategy. This is where an effective marketing plan comes in. And more importantly, organizations need people who are equipped to develop and implement it.
A good marketing plan allows alignment of the organization to the corporate strategy. It guides organization on which target market/s will really yield revenues. A good marketing plan increases success with a detailed strategy on what products/services to push, how best to price them, and how to best promote them at the right time and place. This is especially true in the age of social media and everything else digital.
Be ahead of the competition. With Guthrie-Jensen’s Strategic Marketing Seminar, you and your colleagues will be able to
- Create and operationalize a strategic marketing plan to attract more customers and bring greater revenues to your organization.
- Understand the fundamentals of marketing and apply the principles in developing a comprehensive marketing program.
- Enhance the competitive advantage of your company and brand.
- Plot the right moves by understanding your target market with sharp clarity.
- Create and maintain a strong brand presence in your chosen market segments.
- Position your brand more effectively.
- Craft high-impact promotion and advertising strategies that are aligned with the company budget.
- Maximize and tap the right marketing channels.
- Know the best practices of companies, including their practices in digital marketing.
Equip your people and organization. Jumpstart and fine-tune your marketing plan with brighter ideas and skills. Join Guthrie-Jensen’s Strategic Marketing Seminar today!
Outline
Special Offer
Customer needs-driven solutions. Results-oriented implementation. Human resource partner and answer to total organizational success.
For the past 30 years, Guthrie-Jensen, the leading Management Training and Consulting firm in the Philippines has been the choice of more than 15,000 companies, with clients belonging to the top 1,000 Filipino corporations and the Global 500 companies.
Guthrie-Jensen’s belief that people make the difference fuelled the creation of practical, customized, and learner-friendly seminars. Having grown from two major programs in 1979 to over 50 in the year 2007, Guthrie’s wide range of products are managed under 7 divisions:
- Organizational Development
- Business
- Leadership Development
- Customer Service
- Sales
- Communication
- Public Seminars
The company’s stable of consultants and trainers, with over 200 years of cumulative experience in Training, conduct more than 50 programs per month.
The economic turmoil of the three decades has tested its management expertise, and the ruthless business environment has provided the landscape for the company to earn the right to lead – bringing its product performance to a level that is world class and unparalleled in Southeast Asia. Bridging the gap between theory and practice is the company’s major differentiator. ...
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