Digital Marketing 101

• Introduction To Inbound Marketing

  We’ve all gotten used to traditional methods of marketing – advertise a product or service, bombard your audience with campaigns and messages, and hope for the best. What if you could flip it around, though? What if, instead of having to approach your customers and make an offer, you could make them come to you instead? The secret lies in understanding a simple but multi-faceted concept: inbound marketing.

  Learn about the kind of marketing that customers, creatives and sales teams love. Find out what what inbound marketing is – its stages, its requirements, and how it works. Lastly, discover how the best inbound marketers in the world measure the success of their inbound marketing campaigns, as well as the most effective ways to plan around our customers’ buying habits.

• Introduction To Lead Generation

  The process of generating leads is a significant element in growing a steady pipeline of potential customers for your business. It is here that you attract people who are most likely to avail your products and services, giving you the opportunity to nurture and grow your relationship in order to make that all-important sales transaction become a reality.

  Learn the basic concepts that you need to grasp for effective lead generation, and understand how the different elements of lead conversion – the call-to-action (CTA), the landing page, and the thank you page – work together to ensure a steady, streamlined procedure of securing customers for your business.

• SEO 101 – Basic SEO Training for Beginners

  Maintaining a strong and consistent online presence is a must for any business looking to thrive in the digital world. However, being online is only half the battle; you also have to be visible to your customer base. Essentially, you want your customers to be able to find you when they’re looking for solutions to their problems – and you want them to be able to find you first.

  Learn why Search Engine Optimization (SEO) is an integral part of any digital marketing strategy or online campaign. Find out how search engines like Bing, Yahoo & Google rank a website, and learn the basic process of implementing certain elements on your site to improve your on-page SEO. Identify the right metrics for measuring and tracking your SEO performance to ensure your success and continuous improvement. Last but not the least, discover the benefits of off-page optimization, and how it can help increase traffic and improve your search engine rankings.

• Email Marketing Best Practices

  Familiar with the phrase “email marketing is dead”? It’s time to strike that out from your mind, as you just might be missing out on one of the most effective marketing tools for your brand. The fact of the matter is this: Email marketing is as strong and effective as ever, with many consumers even reporting that they avail of special offers and discounts they get through email. After all, it’s not the tool that can make or break your campaign – it’s your approach to using said tool.

  Learn why email marketing still matters in an age where you can get answers in an instant. Shatter common misconceptions about email marketing, and sharpen your email campaign strategy by following guidelines on drafting the perfect email and sending it to the right people.

• Blogging for Marketing

  These days, a blog can serve a far greater purpose than simply being your online diary. Your corporate blog can help build your reputation as an industry expert, widen your reach and grow your audience, and bring you closer to actual sales conversions and even long-lasting relationships with your customers. However, you won’t be able to achieve that by just setting up a blog and stuffing it with fluff. You need to learn how to do it properly and effectively.

  Get a better idea of blogging for your business – why it matters, why you should be doing it, and how you should be doing it. Learn the best practices in blogging for marketing, and discover the link between blogging and SEO. Lastly, learn the different ways you can apply blogging to achieve specific results for your business.

• A Primer on Social Media Marketing

  In today’s world, you’d be hard-pressed to find an individual or business without at least a Facebook or Twitter account. Social media has become far more than just a way of keeping in touch and maintaining relationships that transcend geographical boundaries – it is now a platform for commerce, and the most effective way of reaching a wide audience in the shortest period of time. The question is: Are you taking advantage of this free online boost for your business?

  Learn more about the best practices for optimizing your social media pages, so that you can get the most out of your digital presence. Discover how to craft compelling and engaging social media content, and find out what the best brands on social media are doing right. Lastly, discover the importance of targeted ads for popular social media, and why it is an absolute must for you to invest in these.

This course is most helpful for Marketing Specialists, Digital Marketer, Business owners, Advertising and Agency Managers, Publishers, Bloggers or those who are involved or would want to learn digital marketing and advertising.

• General understanding of the sales and marketing process
• Knowledge of Google Apps (docs, sheets, slides)

• Create Buyer Personas
• Map Buyer’s Journey
• Create a daily themes calendar
• Create a curation bank
• Craft possible social media offers
• Learn how to create and send optimized emails
• Understand why email marketing is still an important and effective means of communication

• An understanding of the importance of content and reach on social media
• Knowledge on best practices in optimizing social media pages and creating a social media posting plan
• Knowledge on best practices in creating and sending emails, as well as identifying the right buyer persona
• An understanding of what metrics to pay attention to in email marketing