Details
This one-day seminar is an introduction to Typography. Layouts for print, screen and web all use two primary components —objects and type. You learn fundamentals of setting type, how to combine typefaces, rules for combining typefaces, and how to use type effectively to communicate dynamic messages.
What will be covered- Understand why type matters
- Using Serif and Sans Serif typefaces
- Understand the parts & shapes of type
- Understand Widths, Weights, and Slopes
- Use Color and Tonal Weight effectively
- Methods of using Tracking, Kerning & Leading
- Use Indents, Outdents & Hanging Punctuation
- Avoid common typesetting mistakes
- Drop Caps & Entry Points in layouts
- Use layout grids
- Importance of Scale and Contrast
- Setting type with emotional impact
- Managing Fonts
- Finding font names for typefaces
- Using Adobe InDesign for setting type
Recommended participants include graphic designers, illustrators, art directors, corporate communicators, advertising executives, web designers, and multimedia artists who want to understand how to effectively use type in projects. This is a must for those who want to become or improve skills in graphic arts, multimedia, and web design.
PrerequisiteThis is an entry level course and students do not need experience using any professional layout program. Students should have some basic computer skills and know how to use Windows or Mac operating system.
Philippine Center for Creative Imaging (PCCI) is the country’s premier training center for digital media and photography.
At PCCI, you’re taught by certified instructors and respected industry pros with years of experience. So you get, not only the basic how-tos, but also real-world techniques, do’s and don’ts, what works and what doesn’t.
Conveniently located in Metro Manila, our training facility provides a worry-free environment that lets you concentrate on your learning. Our after-training support is likewise unmatched in the industry.
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