Details
Through the course, participants will understand how mass media work and learn how to develop a media strategy, create a media pitch that gets attention, package messages, manage a press conference, and handle negative publicity.
Outline
AM Session
Understand mass media cultures
Connect with networks
Package your message
Manage a press conference
Handle negative publicity
PM Session
Develop a media strategy
The Asian Institute of Journalism and Communication (AIJC) is a leading and respected communication institution in the country and in the ASEAN region.
It provides graduate education in journalism and communication management.
It conducts professional enhancement training for journalists, communicators, and development managers.
It undertakes communication policy research and consulting activities on strategic communication planning, organizational communication audit, communication materials development, and other development communication projects.
In all the things we do, our passion is the belief that communication, information and knowledge are development resources that must be available to all people.
We believe that communication, information and knowledge are development resources that must be available to all and should be used to empower people.
Related Courses
