The Art of Storytelling

There’s a story behind everything. Even a slideshow is a story on its own. The key is in the delivery, where even the most seemingly mundane sales pitch or presentation can be communicated in an interesting manner. After all, captivating stories can make ideas stick.

In Bea Lim’s seminar, the Art of Storytelling, you will discover tips and tricks behind the delivery of compelling narratives, breaking it down into easy-to-understand concepts that are perfectly applicable to any scenario, be it your workplace or outside of it.

Through this seminar, you will take part in highly-engaging situational activities designed to develop the right attributes of an effective storyteller – from developing a commanding presence, to the use of engaging vocabulary, along with proper timing and delivery.

Who can attend the workshop?

Professionals of all levels are encouraged to attend this workshop, especially those with client-interfacing roles.

Benefits of attending the training

At the end of the workshop, participants will be able to:

• Tell a compelling narrative - A great story is all in the presentation. Even a seemingly tedious bit of information can come alive with the right delivery.
• Use engaging vocabulary - The right mix of words and cleverly crafted messages can evoke ideas and inspire powerful emotions. An engaging vocabulary are an integral part of a storyteller’s arsenal.
• Develop stage presence - A good storyteller commands attention through subtle cues, gestures, and body language. He or she knows how to channel their charisma in order to control their audience.

Bea started her marketing career as TeamAsia’s marketing manager. Fuelled by her passion for storytelling, she decided to master her craft by continuing her education at Emerson College in Boston, MA. She finished her Masters in Integrated Marketing Communication and received the President’s Award, the highest academic distinction given by the institution. After graduation, Bea decided to lead TeamAsia as its managing director.

Bea has spearheaded some of TeamAsia’s biggest projects for clients including the IT & Business Process Association of the Philippines (IBPAP), Capital One, USAID, Pilipinas Shell, and JPMorgan Chase & Co., among others. Bea is also one of the key people who started My Dream in a Shoebox, an initiative by TeamAsia and the IBPAP to provide shoeboxes filled with school supplies to less fortunate children all over the country.

She completed her Bachelor of Arts in Literature and Bachelor of Science in Commerce, Major in Marketing Management at De La Salle University Manila as cum laude, and she was recognized as an Outstanding Marketing Student by the AGORA Youth Awards. Bea’s passion for big ideas and bringing them to life translates into exceptional IMC campaigns that leave stronger and meaningful connections with brands, clients, and partners.